As customers continue on their journey to embrace a modern, cloud native mindset they encounter entirely new architectural methodologies, new ways to deploy, monitor, and operate environments, and even new modern technologies to master. To face these challenges they need more than just support. They need help understanding how to scale their IT organization in an agile world, how to transform their environments, how to streamline their operating models. Traditional MSPs are tailor made to keep things running, fixing them when they break – not to help you move them forward. In fact, the more customers embrace cloud native, the less they rely on traditional break-fix Managed Services – so there’s really no incentive for them to want customers to evolve. But today’s evolving IT organizations need a new support model, and a new relationship with their providers.